Jose M. Ramirez - Art Director
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Toyota - Juntos Somos Imparables

Toyota has always supported the Latino community. To bring this to life, we created an activation celebrating the traits that make Latinos an unstoppable force, and the people who instilled those traits in their lives

Toyota - Juntos Somos Imparables

Year: 2017

Featured: Yahoo, People en Espanol, Style Magazine

First, we created a series of license plates featuring various positive traits that hispanics embody. 

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Then, we arranged all those license plates on a large wall

Conference attendees were invited to select a trait that they embody, remove that plate from the wall, and replace it with a plate featuring the name of the person who inspired that quality

"Alberto taught me to be adventurous"

"Alberto taught me to be adventurous"

"Andrea taught me to be a dreamer"

"Andrea taught me to be a dreamer"

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copywriter: Jeffrey Schemer,  illustrator: Roberto Quiñones at Republica