Jose M. Ramirez - Art Director
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Real Time Opportunity - V For Venezuela

V For Venezuela

Year: 2017

With Venezuela in the midst of a humanitarian crisis, JeffxJose created a Venmo campaign designed to raise money for Primeros Auxilios UCV, a group of first responders treating victims of police brutality.

After breaking nearly every rule in the book, we raised over $12K in just two days. 

This is the story of V for Venezuela.

We began by hijacking the “V” in Venmo’s logo, photoshopping it to incorporate the Venezuelan flag.

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Then, we set up a Venmo account called V For Venezuela. Apparently you aren't allowed to do this.

We'll get back to that later. 

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From there, we created a simple Instagram post, encouraging peopleto Venmo just $1 to our account to support the cause.

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Within the first hour... we blew up.

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A few hours later, we were even bigger. 

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The next morning, after raising over $10K, Venmo decided to freeze our account. 

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So we sent them a strongly worded email, which you can read by clicking here.
And somehow, it actually worked. 

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Once we got the money out, we partnered with Venezuelan philanthropist Ana Otero
 

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And sent a check for $12K to Venezuela, where they purchased helmets, shields, and medical supplies. 

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Moral of the story?
Keep it simple. Break the rules. Get that $$$$.

 

copywriter: Jeffrey Schemer