V For Venezuela
With Venezuela in the midst of a humanitarian crisis, JeffxJose created a Venmo campaign designed to raise money for Primeros Auxilios UCV, a group of first responders treating victims of police brutality.
After breaking nearly every rule in the book, we raised over $12K in just two days.
This is the story of V for Venezuela.
We began by hijacking the “V” in Venmo’s logo, photoshopping it to incorporate the Venezuelan flag.
copywriter: Jeffrey Schemer