Jose Ramirez
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Real Time Opportunity - V For Venezuela

V For Venezuela

Year: 2017

With Venezuela in the midst of a humanitarian crisis, JeffxJose created a Venmo campaign designed to raise money for Primeros Auxilios UCV, a group of first responders treating victims of police brutality.

After breaking nearly every rule in the book, we raised over $12K in just two days. 

This is the story of V for Venezuela.

We began by hijacking the “V” in Venmo’s logo, photoshopping it to incorporate the Venezuelan flag.

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copywriter: Jeffrey Schemer