V For Venezuela
With Venezuela in the midst of a humanitarian crisis, JeffxJose created a Venmo campaign designed to raise money for Primeros Auxilios UCV, a group of first responders treating victims of police brutality.
After breaking nearly every rule in the book, we raised over $12K in just two days.
This is the story of V for Venezuela.
We began by hijacking the “V” in Venmo’s logo, photoshopping it to incorporate the Venezuelan flag.
Then, we set up a Venmo account called V For Venezuela. Apparently you aren't allowed to do this.
We'll get back to that later.
From there, we created a simple Instagram post, encouraging peopleto Venmo just $1 to our account to support the cause.
Within the first hour... we blew up.
A few hours later, we were even bigger.
The next morning, after raising over $10K, Venmo decided to freeze our account.
So we sent them a strongly worded email, which you can read by clicking here.
And somehow, it actually worked.
Once we got the money out, we partnered with Venezuelan philanthropist Ana Otero
And sent a check for $12K to Venezuela, where they purchased helmets, shields, and medical supplies.
Moral of the story?
Keep it simple. Break the rules. Get that $$$$.
copywriter: Jeffrey Schemer